Event Planning Guide - Cost Estimate Sheet
Advance Sheet - Marketing Guide - Production Terms

Marketing Guide
 

1.     Creating a Marketing Plan 

B.     Establish the Budget

                      i.     How much can you spending on marketing? 

C.     Decide Type of PR

                      i.     Flyers, posters, radio, newspaper, email, etc. 

D.     Timeline

                      i.     Decide when to start campaign (different techniques and their times/dates)

                      ii.    Start 3-4 weeks out from the event and hit especially hard the week of the event. 

E.      Implementation

                      i.     Design of ads, flyers, posters, etc.

                      ii.    Distribution 

2.     Marketing Tips 

A.     Timing

                      i.     Timing is important!  Cannot wait until last minute to start marketing

                      ii.    Good strategy: start 3-4 weeks out from event and hit hard week of. 

B.     Content

                      i.     Make sure you have the who, what, when, where, and how to get tickets for your concert.  Please include contact name and number for questions concerning show. 

C.     Variety in Style

                      i.     Try multiple methods.  Don’t do just one thing!  Use different media such as flyers, radio, newspapers, posters, etc.  More people are reached through using variety. 

D.     Use Local Radio

                      i.     Local radio stations can provide great exposure for concerts.  Let them do ticket giveaways and promotions.  Allow a station to be on site for the event and present the show, then they will be willing to do more for free. 

E.      Creativity

                      i.     Brainstorm with committee to come up with new and exciting ways to promote the event. 

3.     Creative Ideas

      Sidewalk Chalk
      Messages written on Super Balls
      Post-Its on dorm/apt doors
      Stakes w/ flyers in grass around campus
      Giveaways with labels
      Door hangers
      Dressing up
      Table tents
      Sandwich boards
      Banners
      Stickers/Labels on candy
      Flyers
      Cafeteria tray liners
      Flyers attached to pizza delivery boxes
      Flyer inserts in local newspapers
      Student Union PA system
      Bring in outside sponsors for ideas
      Event t-shirts