| When was the last time you saw
yourself in a hip-hop song? When was the last time a hip-hop artist
gave you an extraordinary description of the lives of ordinary people?
While many of his peers were drawing black and white pictures of
thugs, gangsters, pimps and hoes Common was dipping into a thousand-color
palette to paint a picture that would capture the experience of
the average person and all of its nuances. The name of his masterpiece
is BE, simple yet profound the album is culmination of 13 years
in the music biz and a lifetime of feeling, learning and growing.
"I look at my career like a circle," says Common. "My
last album, [2002's Electric Circus,] was the furthest point away
from the starting point and now I'm back at the root again. The
name of my new album is BE. It's about being able to be without
trying, being able to be in the present moment, being able to be
natural and being who you are. Musically, I want to express that
state of being. For me, it also means not dwelling on the past and
not worrying about what people are saying about me. It's about where
I am right now as an artist and as a person."
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