WILLIAM MORRIS CONSULTING
William Morris Consulting (WMC) is an interdisciplinary division of the William Morris Agency devoted to providing integrated entertainment solutions for many of the world's most recognizable brands.
Since its inception in 1992, WMC has been a catalyst for change in both the business and entertainment communities. William Morris was the first talent agency to create a division to strategically align marketers, and their agencies, directly to the entertainment industry. This integrated approach extends across all media sectors and platforms: motion pictures, television, publishing, music, video games, digital media, mobile, theatre, and sports.
WMC clients range from early-stage technology firms to Fortune 500 companies. With a retention rate of 90%, WMC clients align themselves with the Agency because it offers a result-focused model from strategy to execution. WMC created a proprietary content identification system that targets properties in their development phase so that marketers may strategically align their brands in a way no other agency can provide.
From branded integration opportunities to corporate sponsorship, and entertainment marketing to strategic investments, WMC serves its clients both on project-specific initiatives and through ongoing consulting relationships. The results are clear: WMC enables its clients to distinguish themselves in an increasingly cluttered media marketplace and maximizes the clients’ return on investment.
Entertainment has become a more accessible and ubiquitous phenomenon, an observation not lost on either WMC or its clients. With a cohesive team spanning Los Angeles, Nashville, New York, London, Miami Beach, and Shanghai, WMC achieves client initiatives on local and global levels.
Services
- Strategic Development
- Entertainment/Media Research
- Proprietary Content Identification
- Concept Development
- Promotional Partnerships
- Product Integration
- Brand Extension
- Content Development
- Sponsored Programs and Events
- Entertainment Business Affairs
- Extensive Market Research
- Program Tracking and Evaluation